Showcase your school
Tell families what makes your school different
School Partnerships
Attracting pupils in a changing world
School Scout provides bespoke digital solutions that help independent schools reach prospective families while they're actively researching their options online.
Schools must be visible wherever families start their search
School Scout was built for this changing digital landscape. We help schools secure visibility at this crucial stage, reaching prospective families while they’re actively exploring their options online.
0
Google searches each year for independent schools
0%
of UK adults now use AI assistants like ChatGPT for advice — a new channel for school discovery
How families start their school search
School Scout offers specialist digital support for schools.
Search engines → Parent Research
Parent Research
Families begin with broad discovery — Googling school types, locations, and names to build a first picture of their options.
AI chatbots → Comparison
Comparison
Parents ask ChatGPT and similar tools for advice, weighing schools against each other before they narrow the field.
School Scout → Shortlists
Shortlists
On School Scout, families filter, compare, and shortlist — the moment your profile and visibility matter most.
This is where School Scout sits in the journey — and where partner visibility has the most impact.
Specialist platforms → Enquiries
Enquiries
Specialist education platforms turn interest into contact — enquiries, prospectus requests, and admissions conversations.
School websites → Open Day
Open Day
School websites close the loop: open day bookings, visit details, and the final steps before a family walks through the door.
Choose a channel
How we connect with parents
Reach the right families
Connect with parents actively searching for schools like yours
Understand search trends
See how parents search and compare schools
Data-led decisions
Platform insights help shape your online strategy
Partner
Tell your school story
Showcase what makes your school special with an Enhanced Profile.
- School overview in your brand voice
- Media gallery of school videos and images
- Open day booking forms
- Direct links to school website and socials
- Admissions contact details
- User access to manage updates at any time
- Zero competitor cross-promotion
£350 per year
Become a Partner
Discover
Maximise search potential
Increase visibility among relevant families while they’re actively searching for schools like yours.
- Top positions in relevant searches
- Location: Region, County & Town searches
- Stage: Prep, Senior & Sixth Form searches
- School type: Day & Boarding searches
- Cross-promotion on competitor profiles
- Parent Insights included
- Available to Partner schools
- +20× visibility compared with Standard Listing
£180 per month
Enquire about DiscoverUnderstand how parents search
School Scout analyses how families search, view and compare schools before making an enquiry. These behavioural trends are published each term in our Parent Search Index.
2025-26 Parent Search Trends
7 million
Google searches for independent schools
54%
UK adults regularly use AI assistants for advice
97,000
School Scout users
309,000
School Scout page views
60,000
school profiles viewed
2.4m
school impressions
How families search
86%
of schools viewed are Co-Ed
60%
Day school profiles viewed
48%
searches for All Through
Peak search time
8pm Thursday
When parent traffic peaks on School Scout
- Time of day & day of week analysis
- Popular search filters
- Engagement rates by school stage
- Comparison trends & regional benchmarks
- Gender & school type preferences
School Scout Solutions
Packages tailored to each school’s needs.
Free
Basic listing for every school
£0
- Basic school info
- Profile image
Partner
Tell your school story
£350 / year
- Enhanced profile in your brand voice
- Media gallery & school video
- Open day booking forms
- Website & social links
- Admissions contact details
- Zero competitor cross-promotion
Discover
Maximise search visibility
£180 / month
- Everything in Partner
- Top positions in search
- Location, stage & type reach
- Competitor cross-promotion
- +20× visibility vs basic
- Parent Insights included free
Compare solutions
| Feature | Free | Partner | Discover |
|---|---|---|---|
| Basic school info | |||
| Profile image | |||
| Image gallery | — | ||
| School video | — | ||
| Open day promotion | — | ||
| Website & social links | — | ||
| Top positions in search | — | — | |
| Competitor cross-promo | — | — | |
| Parent Insights | — | — | |
| Price | £0 | £350 / yr | £180 / mo |
School Partnerships Enquiry
We would welcome a conversation about how School Scout can support your school in reaching prospective families online. Please complete the form below and we’ll be in touch.
Frequently asked questions
Is my school already on School Scout?
Every independent school in England has a free Standard Listing created using publicly available school information.
What’s included with Partner?
Partner gives your school an Enhanced Profile for £350 per year, including your school overview in your brand voice, image and video galleries, open day booking forms, website and social links, admissions contact details and access to manage updates yourself at any time. Partner profiles also have no competitor cross-promotion.
How does Discover work?
Discover gives Partner schools top positions in relevant School Scout searches, including searches by location, school stage and school type. It also includes cross-promotion on competitor profiles and access to School Scout’s termly Parent Search Index reports. Discover costs £180 per month.
Can I update my school’s profile?
Yes. Partner schools can manage and update their profile at any time, helping keep school information, imagery and admissions content accurate.
Find the right solution for your school
We would welcome a conversation to understand how School Scout can best support your school in reaching prospective families online.